“ The most precious commodity on a momentary basis is attention. Each moment occurs only once, and if a marketer just takes it, we’re understandably annoyed. There is no refund window for misused attention…
Seth Godin explains why free is important for modern marketers and why marketing is not advertising.
He plugs the recently announced book FREE by Chris Anderson, the author of The Long Tail. A 6,000-word article relating to the book is this month’s Wired cover story.
