As part of my neverending political design coverage, the NYT 2008 campaign blog Campaign Stops talked with a handful of designers and illustrators about Optima, the official font choice of the John McCain campaign. [Quipsologies]

Pentagram’s Michael Bierut:“Yet judging a candidate by his or her choice of typeface isn’t much more than a parlor game in the end. For one thing, it assumes that they actually choose their typefaces, which seems unlikely to me. But in a campaign season that seems to have an endless appetite for minutiae, I’d rather talk about the candidates’ graphic design tastes than, say, their sex lives!”