Michael Bierut and a few designers in Pentagram’s NY office recently redesigned the logo of the joint venture MillerCoors. [BrandNew]

The logo, as is standard for Pentagram’s work, exhibits conceptual brilliance and visual crispness. They’ve posted a video that illustrates the idea clearly.

The idea of the beer glass came from a couple of remarks about the new company being “focused on beer.” The move from focus to lens to beer glass was a natural transition that happened in the series of iterations.